About Us
Root Visuals exists to support businesses and non-profits with powerful visual storytelling that captures their positive impact in the world.
We partner with clients who are committed to meaningful impact and thoughtful storytelling.
People-Focused
Our work centers on people and the transformation of their lives—physically, mentally, emotionally, and spiritually.
Innovative & Creative
We collaborate with organizations that think forward, challenge conventions, and seek creative solutions to complex problems.
Missional
Purpose drives everything we do. We work best with teams that are strategic, goal-oriented, and guided by a clear sense of mission.
Authentic
We believe the most powerful stories are honest ones. Our clients aren’t afraid to share the full picture—the challenges alongside the hope.
If you’re interested in learning more or starting a conversation about your project, we’d love to connect.
Travel
For several years, we’ve specialized in capturing stories around the world. We bring a deep respect for cultural context and sensitivity, along with the experience needed to navigate the logistical complexities of international production.
To date, we’ve captured stories in 25+ countries worldwide.
Our Team
Our team is made up of skilled creatives with diverse experience and a shared commitment to making work that matters. We combine technical excellence with a genuine heart for people and purpose-driven storytelling.
Cullen Klassen | Owner, Filmmaker
Cullen has been creating video content over a decade now for various businesses, non-profits, churches, and marketing agencies. Throughout these years, he also gained experience in social media management, website design, graphic design, photography, and email marketing. In early 2022 he started Root Visuals as a way to take this experience and use it intentionally to help businesses and non-profits make a positive impact in the world. Since then he has filmed for different organizations and documentary projects across 25+ countries.
Kelvin Dalke | Filmmaker
Kelvin has been capturing video and photo content commercially for 10+ years now. In 2017, he started Golden Hour Creative Agency with his wife, Britni where they specialize in photography, video production, branding, and web design for businesses and non-profits. He has a passion for partnering with organizations that working to make difference in people’s lives.
Colton Floris | Graphic Designer
Colton currently works as the main graphic designer for Multiply Network. In addition he works with a variety of freelance clients, producing award winning design at Colton Floris Design. He supports the Root Visuals collective as a designer and motion graphic artist.
May my mind come alive today to the invisible geography that invites me to new frontiers. To break the dead shell of yesterdays, to risk being disturbed and changed. May I have the courage today to live the life that I would love, to postpone my dream no longer, but do at last what I came here for and waste my heart on fear no more.
— John O’Donohue